A study of the triathletes bicycle consumption behavior

Abstract

 Triathlon have been development closed to 4 decades, and it also become popularity sports in Taiwan after 2009. The literature shows that consumer behavior of triathletes are very special, especially on bicycle. The research focus on the participants
of event of Kaohsiung Love River Triathlon and collected sample to explore the personal background variables, bike consumption and the type of participation and participation period.